Akhlesh
Jakhar
Aspiring Digital MarketerMarket ResearchSocial Media Strategy
Research First. Strategy Always. Creative With Purpose.
I learn marketing by working through real questions. I research a brand and its customers, analyse what the evidence says, and turn it into a plan that could be tested. My projects show that process from start to finish.
- Direction
- Digital marketing, research-led
- Strongest in
- Market research & content planning
- Work to see
- 2 independent case studies
- Contact
- akhleshjakhar@gmail.com
Four skills I'm building through practice
Market Research
Reading reports, brand material and reviews to understand a category.
Customer Understanding
Finding what customers need, ask and worry about before they buy.
Content Strategy
Turning insights into pillars, formats, hooks and calls to action.
Marketing Fundamentals
Positioning, the customer journey, and KPIs matched to objectives.
Selected work
Minimalist: Market Research & Customer Understanding
Market, audience, customer feedback and competitor research for an Indian skincare brand, ending in a digital marketing strategy.
Read the case study →Social Media Content Planning
The Project 01 strategy turned into 30 days of planned posts, each with a pillar, format, hook, CTA and proposed KPI.
Read the case study →From Questions to Action
I start with the problem, not the channel. The same five steps run through every project, in this order.
- 01
Research
Understand the market, audience, and problem.
- 02
Analyse
Organise evidence and identify opportunities.
- 03
Strategise
Turn insights into clear marketing recommendations.
- 04
Create
Develop content ideas and practical execution plans.
- 05
Measure & Learn
Define relevant KPIs and identify what should be tested or improved.