Projects

Case studies

Independent concept projects that show my marketing thinking from research to recommendation. No brand commissioned or endorsed this work, and nothing here was run as a live campaign.

01Minimalist: Market Research & Customer UnderstandingResearch
02Social Media Content PlanningContent

Labels: Sourced third-party data My interpretation my reading of evidence Recommendation what I propose Hypothetical not yet tested

Minimalist: Market Research & Customer Understanding

Independent concept projectCompleted · October 202612-slide deck

Research questionHow can a science-led, ingredient-transparent Indian skincare brand build trust and stand out in a crowded market?

Methods & sources

Fortune Business Insights global skincare market report
Gaurav Agarwal's India skincare research page
Minimalist's website and product pages
Product reviews on the brand site, Amazon and Nykaa
Instagram comments

Key observations

Global skincare market forecast to grow from $122.11B (2025) to $227.13B (2034). Sourced
Reviews praise results, gentle formulas and value; complaints centre on delivery, stock and packaging. My interpretation
Ingredient transparency is the clearest point of difference against four competitors. My interpretation

Recommendations

Lead with simple, science-based skincare education. Recommendation
Improve order tracking and post-purchase communication. Recommendation
Show real customer experiences with consent, plus micro-influencer collaborations. Recommendation

Market research · Audience segments · Competitor analysis · Strategy · KPI framework View Case Study

Social Media Content Planning

Independent concept projectPlan complete · not publishedGoogle Sheets

Planning questionCan the Project 01 recommendations fill a month of useful content, with every post doing a clear job?

Methods & inputs

Customer questions and pain points from the Project 01 review analysis
Content pillars and cadence proposed in Project 01
A 10-column planning sheet: pillar, topic, format, objective, hook, CTA, KPI, status, notes

What the plan contains

30 posts: 11 Reels, 9 carousels, 4 Stories, 5 email or customer-care concepts and 1 static post.
Four phases: basics, trust and consideration, customer care, community.
Notes on fact-checking, disclosure and consent for posts that need them.

Recommendations

Give every post one objective and a CTA that matches it. Recommendation
Treat customer care messages as planned content. Recommendation
Use polls and quizzes to learn about the audience. Hypothetical

Content pillars · Calendar · Hooks & CTAs · Influencer ideas · Proposed KPIs Open Calendar View Case Study